The Marietta Police Department has launched a new campaign called “Cop Cab” to curb drinking and driving. The Cop Cab campaign visually combines the efforts of DUI education and the inevitable end result of DUI enforcement.

"It’s an educational tool we are using to try to prevent drinking and driving," Marietta Police Officer David Baldwin said. "If we talk in a seminar, we reach a small group of people in the scheme of things, but with the Cop Cab, we can put it out in high profile areas like in the Square. And it's a very catchy paint job that draws people in."

The idea behind Cop Cab is not a new concept; however it appears to be the first of its kind in the metro Atlanta area. Cop Cab will be used all over the city as a strong visual reminder.

"It's a preventive and proactive measure against drunk driving."

The vehicle spells out the cost of drinking and driving versus that of taking a taxi on its hood. On average, a DUI arrest not involving an accident can cost upwards of $7,600. The average taxi fare is around $20.

The Cop Cab was one of the Marietta Police Department's vehicles. The paint job and decal were done through the  partnership and generosity of Sterling Auto Body Centers and Adnormous Graphics.

What do you think of the Cob Cab? Have you seen it around town? Do you think it will help curb drinking and driving?

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