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Marietta's New Look Gives History a Modern Flare

The Marietta Visitors Bureau's new logo shows the history and uniqueness of Marietta Square.

The Marietta Visitors Bureau painted the town hip with its new look. At an open house during the May , the bureau revealed its new logo.

"We wanted it to reflect the Square but have a more updated look than the old look," Theresa Jenkins of the Visitors Bureau said. "It shows forward movement with its curve. It shows the history and uniqueness of the Square with a modern flare."

In addition to bringing a modern look to Marietta Square, the new logo reflects real buildings on the Square including the Depot, and the .

The Square is the number one attraction in Marietta, Jenkins said. The Art Walk, concerts and festivals as well as the museums and theater are a part of this tourism hot spot.

Though recent figures were not available, Jenkins estimates that 50,000 people come through the Welcome Center and 1.2 million visitors come to the Square each year.  

The new logo was developed by 524 Creative. The first use of the new logo will be incorporated in advertising on the and on pole banners around the Square.  

A new website and visitor guide are expected to be released in June.

Open house visitors participated in painting the new logo on canvases, which will be hung in the Visitors Bureau. Other activities included refreshments, a photo booth provided by Promo Photo and live entertainment by He Sang, She Sang.  

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Poncho Wilson May 07, 2012 at 01:56 PM
What's the cost to redesign and rollout the new logo?
callahands May 07, 2012 at 01:57 PM
Terry G. Lee from the Marietta Historic Preservation Commission rules this town with an iron fist. Whichever Lockheed Elementary School student drew-up this new logo is really going to regret painting that one building bright green after Terry G. Lee uses his supreme authority to toss the kid in the slammer. Shame it's come to this.
Nancy perrone May 08, 2012 at 09:53 PM
​A new logo for any organization is driven by the clients aesthetic not the designers. 524 Creative does amazing work, I do not know them personally but have followed their progress for a while now. It is a shame how sometimes to please the client your reputation with the public may be slandered. Do I love it? No, but I respect the process.

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