Intown Ace Hardware Sees Incoming Walmart as '800-Pound Gorilla'

The popular North Decatur store was featured in The Huffington Post this week.

North Decatur's popular Intown Ace Hardware received some national press this week in The Huffington Post.

Among the highlights are store owner Dave Jones' thoughts on the incoming Walmart in Suburban Plaza. From the story:

"They are the 800-pound gorilla and I am a little flea, and they don't care," he added. "We will continue to expand into areas to attract customers who are not Walmart shoppers."

Already Jones is thinking of ways to out-maneuver the giant retailer when it likely opens next year. Jones said his strategy will not be to compete on the prices of basic goods, like a bag of fertilizer or storage containers. Instead, he said, he'll offer niche products. If Walmart offers basil, for example, Jones pointed out that he offers 10 different kinds of the herb -- plus the customer service to tell customers how and where to plant it.

It's a great, detailed story about how this popular business, particularly among Medlock residents and Decatur families, has managed to stay afloat amid heavy, heavy, big box competition.

What do you think of Intown Ace Hardware? Tell us in the comments section below.

Kevin Madison January 29, 2013 at 01:24 AM
In the long run, you will save money and time by patronizing businesses like ACE rather than Walmart. You can park close to the entrance, get educated sales help almost immediately, buy a quality product and have a pleasant shopping experience. If a product costs a bit more at mom and pops, it's because you get more. And more seems to be what everyone wants?
Sally January 29, 2013 at 12:40 PM
There is plenty of room in that market for both Ace Hardware & Walmart. They are different stores.
Todd G January 29, 2013 at 12:55 PM
I agree. I wouldnt ever go to WM for anything other than home goods - especially not home improvements. That's Home Depot or Ace...
Kevin Madigan January 29, 2013 at 04:27 PM
Crash, Handy Ace in Tucker is being rebuilt, clutter and all.
Sally January 30, 2013 at 10:46 AM
Home Depot is a good example of this whole WalMart/Ace Hardware discussion. Ace Hardware has survived for years with Home Depot just up the street. If they are good business people (and I believe they are) they will survive and thrive WalMart as well.


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