New Cinema to Complete Marietta Entertainment Experience

Revitalization of the Powder Springs Street corridor continues with the announcement of , which will include stadium seating, 3D and surround sound technology.

Construction on the multi-million dollar 10-screen Neighborhood Cinema Group (NCG) theater at 1050 Powder Springs St. will begin in January 2012, according to a press release.

During the renovation, 50 contractors will be employed, and NCG Cinemas expects to create 40 to 50 regular part-time jobs, as well as several full-time management positions.

"Having such a high-quality cinema complex located so close to our downtown will enhance our reputation as a destination for families, couples and individuals looking for excellent entertainment experiences," city manager Bill Bruton said in the release. "This will be one more reason to dine and shop in Marietta as we add the new NCG Cinemas to our list of exciting entertainment options including live theaters, museums, historic sites, galleries and unique shops."

In addition to the NCG Cinema, several other enhancements and developments are planned or underway in the Powder Springs corridor including:

• Wal-Mart is planning a 41,000-square-foot Neighborhood Market, which will be located across from the cinema.
• A is being constructed near the cinema.
• A multi-use trail, which will connect the area to neighborhoods and Marietta Square, is being built.
• Streetscape enhancements including planting trees, installing lights, sidewalks, brick enhancements and landscaped medians have begun for Powder Springs Street.

The redevelopment of the corridor began with the creation of the Powder Springs Street Master Plan. The subsequent passage of a design overlay district for portions of Powder Springs Street and the designation of an Opportunity Zone encourages private investment and job creation for the area.

"NCG is excited to come to the Marietta community and to be an active participant in the revitalization of the Powder Springs corridor," NGC president Jeff Geiger said in the release. "We are encouraged by the fabulous demographics and the improvements already made in the area," he added. "Our new cinema will be a draw for the entire area and offer the nicest movie experience you will find anywhere in the nation."

Geiger expects the theater to open by summer.