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Amy Bley

Tuesday, May 22, 2012

Why We Live Where We Live

Power of Social Media Leads to Miraculous Response for MUST

Blake Canterbury, of Be Remedy, and Piedmont Church sent out tweets Saturday asking their followers to donate shoes for 150 people who live with MUST. The result was 456 pairs of shoes in 19 hours.

What happens when social media and Christian charity intersect? Those living in homelessness will be able to select a pair of much-needed shoes this week, thanks to a shoe drive challenge that went out on twitter Saturday afternoon at 4 p.m. The story began when Blake Canterbury of Be Remedy visited MUST Ministries and asked for a list of the greatest needs. Canterbury’s effective social media approach matches needs with people who want to meet those needs via his twitter feed.  “I was there when all of this started happening and I confess, I broke down in tears," Kaye Cagle of MUST said. "It was so moving to see people give the very shoes off of their feet to help a neighbor in need. And when the children started coming forward to give up…

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